Monday, 19 May 2014

Australia land of tomorrow

Ruth Balint in her paper on ‘Industry and sunshine; Australia as home in the displaced persons camp of postwar Europe’  writes that the Australian government had to work hard to recruit the migrants they considered to be the ‘best types’ to immigrate to Australia.  
The Australian government created a publicity drive targeting the displaced persons in order to sell Australia as a new homeland.  The campaign included film, radio programs, booklets, posters and lectures.

Several films were produced, one of which was Mike and Stefani 1948/49.

Made just after World War Two, Mike and Stefani follows a family of displaced persons from their refugee camp in a devastated Germany to their new home in Australia. It features moving re-enactments of their travails in Europe, chronicling the wartime separation of the young Ukrainian couple, the difficulties of the labour camps, the loneliness and chaos, their eventual reunion and their application to emigrate. The final sequences, filmed as they actually occurred in Bavaria, shows their selection interview and journey to Australia with some of their family.

Joe Greenberg
The poster displays Australian Government promoting Australia as the land of prosperity and growth to prospective European migrants with the banners such as “Australia: Land of Tomorrows” and imagery of opportunity. The poster interprets the attempts by the Australian government to build up Australia’s population of European migrants at a time when the White Australia Policy was firmly enforced. 

You can access Ruth Balint article here.   

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